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Content Marketing 101

We can help you create a strong content pipeline and teach your content creators how to brand all forms of content. We can share stories from the field and examples of best practice. What we're particularly good at is collecting content from unexpected places and making it work hard across your channels.

  • Why and how does content marketing work?
  • Key trends: Experiential marketing, personalisation, automation and more
  • What kinds of content can be used for marketing?
  • How can you distribute content effectively?
  • Understand how to build in SEO considerations
  • Examine how to brand your content consistently
  • Pitfalls: When content marketing goes wrong
What's covered? Branding, articles, iPhone video, photographs, events, SEO, messaging frameworks, content collection processes, content pipeline building.