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Customer Empathy 101

When done well, marketing is a deep practice in profound empathy for your customer. It involves getting inside your customers head and learning how to influence them with integrity. From surveys and interviews to personas and empathy mapping, get a fast track on the best tools to get to know your customer quickly.

  • How do you get insights into the customer's context?
  • Defining your customer and their psychology
  • Data collection tools and how to use them well
  • Keeping your data dynamic and up to date
  • Analysing opportunities based on your customer insights
What's covered? Persona templates, empathy maps, UX design framework, survey and poll tools like Hotjar and Survey Monkey, how to interview, processing the data, insight development.