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Social Selling 101

Social selling is the art of building relationships through social media and content. It's like a personal inbound content marketing strategy. Done well, it is one of the most effective methods to grow your business. It should be properly integrated with your other sales and marketing activities, but should not devolve into direct marketing.

  • What does a good social selling customer journey look like?
  • What does entry-level to sophisticated personal social selling system look like?
  • Exploring the kind of content that does well
  • Actions that improve your return on investment (ROI)
  • Measuring success and understanding metrics
  • Integrating your social selling channel into your other sales and marketing channels
What's covered? Customer journeys, inbound marketing, personal business generation, social selling processes and tools, content capture, sales navigator, digital tools.